introducing numu: the growth engine that doesn't sleep.
we spent a decade running UA at garena and hit the same ceiling every studio hits — you can only hire so many senior people. numu removes the ceiling. here's what it does today.
for a decade, the ceiling on a game's growth has been one thing: how many senior UA people a studio can afford to hire. we hit that ceiling ourselves at garena. numu is what we built to remove it.
what it does today
numu is an end-to-end growth engine for game studios and D2C operators. it plans campaigns, generates and iterates creative from your real game assets, launches on meta, and optimizes bids and budgets around the clock — with a critic layer that enforces the brand and quality bar our team spent that decade learning the hard way. not a dashboard you check. an operator that runs.
why we built it now
because the manual UA loop is broken by latency. by the time an analyst reads a report, briefs a designer, gets a variant back, launches it, and reads the next report, the market has already moved. that loop is measured in weeks. numu closes it to hours — which is the whole game, because in UA the fastest correct loop wins.
what's shipping next
google, tiktok, and applovin land over the next two quarters. creative-to-store attribution is in private beta. and the critic keeps getting stricter as it reads more of what actually converts. if you want in early, ping us — we're onboarding studios one at a time, on purpose.
