Last updated: 14 May 2026
These Terms of Service ("Terms") govern your access to and use of the numu website, the numu application, and related services (collectively, the "Service"). The Service is operated by Pixelation Labs Pte Ltd, a company incorporated in Singapore ("numu", "we", "us", or "our").
By creating an account or using the Service, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.
If you are using the Service on behalf of a company or other entity, you represent that you have authority to bind that entity, and "you" refers to both you and the entity.
numu helps mobile game studios plan, generate creatives for, launch, and optimize advertising campaigns across the platforms you connect. The Service is provided through a web application and may include AI-generated outputs, automated campaign actions, analytics, and integrations with third-party advertising and attribution platforms.
We may modify, add, or remove features at any time. We may also impose usage limits, request quotas, or rate limits to keep the Service stable.
You must be at least 18 years old and able to enter a binding contract to use the Service. The Service is not directed to consumers; it is intended for use by mobile game studios, publishers, and their teams.
You are responsible for your account, the credentials used to access it, and the actions taken under it. Notify us at privacy@numu.gg if you suspect unauthorized access. You may not share accounts or transfer your account to anyone else without our consent.
The Service is currently in beta. Features may change, break, or be removed without notice. Performance, availability, and accuracy are not guaranteed. We do not commit to any service level agreement during the beta period, and we may suspend or discontinue beta features at any time.
By using the Service during beta, you accept these conditions and agree that the Service is provided on an "as is" basis as described in Section 13.
To deliver the Service, you connect third-party platforms (such as your advertising account and your mobile measurement partner) and authorize numu to act on your behalf within the scopes granted. This may include creating, editing, pausing, or reallocating budgets across campaigns, ad sets, and ads; uploading creatives; and reading performance data.
You are responsible for:
You can disconnect any integration at any time from inside the application. Disconnection revokes our ongoing access but does not undo actions already taken.
The Service launches and manages campaigns that spend money on the advertising platforms you have connected. You are solely responsible for amounts charged by those platforms to your payment methods, including amounts charged as a result of campaigns launched, edited, or automatically optimized through the Service.
You acknowledge that:
numu is not responsible for amounts charged to your accounts by third-party advertising platforms. You waive any claim against numu for ad spend, attribution discrepancies, or campaign performance, except where required by law.
You retain all rights to the games, brands, assets, creatives, prompts, briefs, performance data, and other content you upload to or generate through the Service ("Your Content").
You grant numu a worldwide, non-exclusive, royalty-free license to host, store, process, transmit, display, and create derivative works of Your Content solely as needed to provide and improve the Service for your workspace. This license ends when you delete the content or close your account, subject to the retention terms in our Privacy Policy.
You represent that you own or have the rights to all content you submit, that it does not infringe third-party rights, and that publishing it through the connected platforms does not violate applicable law or those platforms' policies.
The Service produces AI-generated creatives, plans, analyses, and recommendations. These outputs are probabilistic and may contain errors, inaccuracies, or content that does not match your intent.
You are responsible for reviewing AI-generated output before publishing, launching, or otherwise relying on it. You are responsible for ensuring that any creative or campaign you launch through the Service complies with applicable law, third-party rights, and the policies of the platforms on which it runs.
We do not warrant that AI-generated outputs are accurate, complete, lawful, fit for any particular purpose, free of third-party rights, or that running them will achieve any particular performance result.
You will not use the Service to:
We may investigate suspected violations and take action including suspension or termination under Section 11.
Some features of the Service may require a paid subscription or other fees. Pricing, billing cycles, and refund terms will be presented to you before you incur a charge.
Fees are charged in advance and are non-refundable except where required by law or expressly stated. We may change pricing on prospective renewal periods with reasonable notice. Taxes are your responsibility unless we are legally required to collect them.
If you fail to pay fees when due, we may suspend or terminate your access until the balance is settled.
You may stop using the Service and close your account at any time from inside the application or by contacting us.
We may suspend or terminate your access, with or without notice, if you breach these Terms, if your use of the Service creates risk for us or other users, if a connected platform requires us to do so, or if we discontinue the Service. Where reasonable, we will give you notice and an opportunity to cure.
On termination, your right to use the Service ends. Sections that by their nature should survive (including Sections 6, 7, 8, 12, 13, 14, 15, and 16) will survive termination.
The Service, including its software, models, designs, content (other than Your Content), trademarks, and documentation, is owned by numu or its licensors and is protected by intellectual property law. We grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Service in line with these Terms.
You may not use the numu name, logo, or marks without our prior written consent, except to factually describe your use of the Service.
We welcome feedback. If you send us suggestions, you grant us a perpetual, royalty-free, irrevocable license to use that feedback without obligation to you.
The Service is provided "as is" and "as available" without warranties of any kind, whether express, implied, statutory, or otherwise, to the maximum extent permitted by law. We disclaim implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranties arising out of course of dealing or trade usage.
We do not warrant that the Service will be uninterrupted, error-free, secure, or that AI-generated outputs or campaign performance will meet your expectations. You use the Service at your own risk.
To the maximum extent permitted by law, numu and its directors, officers, employees, and agents will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunity, arising out of or related to your use of the Service, whether based in contract, tort, statute, or any other legal theory, and whether or not we have been advised of the possibility of such damages.
Our total aggregate liability arising out of or related to these Terms and the Service will not exceed the greater of (a) the amount you paid to numu in the twelve months preceding the event giving rise to the claim, or (b) one hundred Singapore Dollars (SGD 100).
These limits apply even if a remedy fails of its essential purpose. Some jurisdictions do not allow certain limitations; in those cases, the limitations apply to the maximum extent permitted.
You will defend, indemnify, and hold harmless numu and its directors, officers, employees, and agents from and against any third-party claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:
We will give you notice of any claim subject to this Section and reasonable cooperation in defending it. You will not settle any claim that imposes obligations on us without our prior written consent.
These Terms are governed by the laws of Singapore, without regard to its conflict of laws rules. The courts of Singapore have exclusive jurisdiction over any dispute arising out of or related to these Terms or the Service, and you submit to the personal jurisdiction of those courts.
Each party waives any right to a jury trial. Claims must be brought within one year of the event giving rise to the claim, or be permanently barred, to the extent permitted by law.
We may update these Terms from time to time. When we make material changes, we will update the "Last updated" date and, if the changes are significant, provide a more prominent notice (for example, by email or in-product). Your continued use of the Service after the effective date means you accept the updated Terms.
These Terms are the entire agreement between you and numu regarding the Service and supersede any prior agreements on the same subject. If any provision is found unenforceable, the rest remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.
Questions about these Terms? Reach us at privacy@numu.gg.